Written by Mike Foisset on October 6, 2012 1 Comments
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“Let your play speak for you” or “Bad Boys move in silence” regardless the phrase the point is simple, you don’t have to do a lot to get noticed if you are good at what you do. In the case of the Brooklyn Nets they need to make as much noise as possible, because they are not that good.
In case you missed the spectacle that was the opening of the Barclays Arena, and lucky you if you did, the point was this, the Nets are doing everything of consequence off the court to matter because on the court they will be suspect at best.

This offseason the Los Angeles Lakers added Dwight Howard, Steve Nash, and Antwan Jamison, Philadelphia 76ers added Andrew Bynum, and the Los Angeles Clippers added Grant Hill, Jamal Crawford, and Lamar Odom all in an effort to catch the Miami Heat. The Nets choose to add a declining Joe Johnson, re-up an insignificant Gerald Wallace, and an indifferent Brook Lopez all in the hopes of creating a buzz for their new home and arena. Yes BK also re-signed the former best point guard in the league in Deron Williams, but at this point in his career Williams, with the injuries he has sustained it is difficult to imagine the Nets point can carry a club.

This brings us back to the initial statement “much to do about nothing”. Let’s say for the sake of argument Williams has a lights out year, BK will still struggle to win 50 games, which may leave them out of the playoffs at the least and at the most an early first round exit.
The mere fact that the Nets are going through this extreme marketing onslaught almost a full month before the season commences, is comical then you add the likelihood that they will be a mediocre team and the means far outweigh the end.

In the grand scheme of things the Barclays Arena is meant for a much bigger purpose then returning a professional sports team to Brooklyn. There have been reports that several different events will be switching from Madison Square Garden and making the Brooklyn Arena their new home, which is great for the people of Brooklyn. One can only suppose and it is tremendous the Brooklyn/Trenton’s own Jay-Z opened the arena, but what does any of that have to do with the Nets.
The New York Times USA Today New York Post all ran headlines in the last seven days and articles speaking of the new arena and Nets as if they were a championship or even relevant team.

The fourth worst record in the NBA should garner a seen and not heard mentality. When you are tied with the Sacramento Kings for the fourth worst record in the entire NBA, when you trade your possible top three lottery ticket/pick for an NBA journeyman small forward, and choose to promote an owner who doesn’t even own a full percentage of the team it tells people you are more gimmick than game.
Yet somehow some way the Nets have convinced portions of the world that this new arena and Jay-Z matter in the NBA spectrum, when in truth they don’t.

Once the smoke, flashing lights, and fancy cars disappear what will be left? Will it be a mediocre NBA team battling for an eighth seed in a strong Eastern Conference? Perhaps the Nets will surprise us all and bask in the light they have been given, perhaps BK will thrive in the attention they have been whoring for in this most recent month.
Or the Nets quite possibly will fall hard and that tremendous drop will resonate throughout New York. Such a magnificent fall from anointed grace will almost certainly cause a backlash against anything Nets related.

Either way the fact that we are spending anything more than a passing thought on team likely destined for the land of inconsequential gives credence to all of the Nets hard work. However, the fact that the powers that be felt a month long series of promotional events was necessary shows they too are keenly aware that the promise may not meet the desire.

Kwame Fisher-Jones @joneskwame